KaizenLeads

What you get

There is no price on this page. What there is instead is a straight account of what differs between renting calls from us, buying shared leads, and hiring someone to build you a website.

How the three arrangements differ

Comparison of arrangement types, not of named companies. "Shared leads" means any service that sells the same enquiry to more than one business.
  Renting from us Shared-lead service Hiring an agency
Who else gets the same call Nobody Several businesses Nobody
Who owns the website We do They do You do
Who pays to build and rank it We do They do You do
What you pay before it works Nothing Per lead, from the start A monthly fee, from the start
Exclusive to your trade and town Yes, while you rent it No Not applicable
Contract or notice period None Varies Usually both
What you keep if you leave Nothing Nothing The website
Who answers the phone You do You do You do
Your details sold onward Never Sometimes No

Two rows are deliberately unflattering to us. You never own the site, and you keep nothing if you leave. If owning the asset matters more to you than avoiding the cost of it, hiring someone to build you one is the better choice and we would tell you so.

How paying works, in the order it happens

We start where you carry no risk and move only when there is a reason to.

Step one

To start with, free

You take the calls a site is already producing and decide whether they are real work. Nothing changes hands. This is not a trial in the sense of a countdown — it runs until you have seen enough to judge it.

Step two

Then a share of what you win

Once you are confident the calls convert, we would rather take a share of jobs you actually land than a flat fee. If the calls stop being any good, our income stops with them, which is the incentive pointed the right way round.

Step three

Later, a flat monthly rent, if you want it

Once there is a track record between us, a predictable monthly figure is easier for both sides to plan around than a variable share. We will not start here, because starting here would mean asking you to pay for a volume neither of us has seen yet.

What exclusive does and does not mean

While you rent a site, nobody else gets its calls, and we will not rent the same trade in the same town to anyone else. That is the whole of it, and the boundary matters.

It does not mean we are absent from the trades next door. If you do drainage work, we may build for waterproofing in the same town. If you are a family lawyer, we may build for estate planning. Those are different sites, different searches, and they may go to a business you consider a competitor.

We say this before you agree to anything rather than after, because you would reasonably assume the wider version, and finding out later is the kind of surprise that ends an arrangement that was otherwise working.

See if we can help

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