How it works
We build and own the website. You get the calls it produces. Here is each step, including the part where we carry the risk and the part where we might fail.
One
Choosing the work and the place
Most of the decision happens before anything is built. We look at what people in a given town actually search for, what the businesses already ranking look like, and whether the existing pages are any good. Often they are not — the common case is not a strong competitor but nobody having bothered to build the page at all.
We also check the things that would make a site pointless regardless of ranking: whether the trade needs a licence we cannot hold, whether the work is bought off a shelf rather than hired, and whether the customer reaches a business directly or through a broker who owns the relationship.
Two
Building something worth ranking
The site is about one kind of work in one place. That sounds limiting and it is the point: a page that knows which county issues the permits, what the housing stock is like and what the ground is made of reads differently from a page with a town name dropped into a template.
Every figure we publish names where it came from and when. If we cannot source a number, it does not go on the page — we would rather leave a visible gap than fill it with something plausible. That rule is enforced by a check that fails the build, not by good intentions.
Three
Waiting, which is the slow part
A new site does not rank the week it goes up. This is the part of the arrangement where we carry the risk: we have paid for the domain, the build and the hosting, and there is no guarantee any given site earns its place. Some will not.
We would rather tell you that than imply the ranking is a formality. If we approach you, it is because a site in your trade and town is already getting found.
Four
Sending you the calls
When the phone starts ringing, the calls go to one business — the one renting that trade in that town. You take them free at first, so you can judge whether they are real work before any money moves.
After that we would rather be paid out of jobs you win than charge a flat fee for calls that might not convert. It keeps our incentive pointed at call quality instead of call volume, which is the failure everyone in this category has been burned by.
Why it matters that we own the site
Almost everything else you can buy in this category rents you access to somebody else's audience. When you stop paying, you go back to where you started, and the enquiries you paid for were being sold to your competitors the whole time.
We build the asset and keep it. That is worse for you in one way and better in several: you never own the site, but you also never carry the cost of it, you are the only business on the other end of the phone, and you can walk away without unwinding anything. When you leave, the site keeps running and we find someone else — which is exactly why we do not need to lock you in.
We would rather say that plainly than dress it up as a partnership. It is a rental, the terms are in your favour while it works, and it stops the day it stops being worth it.
See if we can help
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