The problem was not the price. It was that the call was not yours.
If you have paid for leads and regretted it, the reason is usually structural rather than bad luck. Here is what goes wrong, and which of it we changed.
What probably went wrong
You were racing people who got the same call
When one enquiry is sold to several businesses, the customer is not choosing a tradesperson, they are collecting quotes. Whoever answers fastest and prices lowest wins, and the work is thin by the time it reaches you. Nothing about your quality entered into it.
You paid for the call whether or not it was real
Wrong numbers, tyre-kickers, people outside your area, people who filled a form six weeks ago. Per-lead pricing bills for the attempt, not the outcome, so the seller's incentive is volume and yours is quality. Those pull in opposite directions and yours is the one paying.
Nobody would define what counted
"Qualified" tends to mean whatever it needs to mean at invoice time. If the definition is not written down before the first bill, the argument is unwinnable — and it is the single most common way these arrangements end badly.
You stopped and went back to nothing
The audience was never yours. When the payments stopped, so did the work, and none of what you spent had built anything you kept.
What is different here, point by point
One call, one business. We own the website the enquiry came from, so there is no second buyer for it. This is not generosity — it is that our asset is only worth renting if the calls it produces are worth having, and selling them twice would destroy that.
You do not pay until you have judged them. The first calls are free. Not a discount and not a countdown — you take them, you look at them, and you decide whether they are work.
Then we would rather share the upside than bill the attempt. A share of jobs you win beats a fee per call, because it puts our income downstream of whether the calls convert. When they are bad, we feel it too.
We write down what counts before any money moves. What makes a call billable — how long it lasted, whether the contact details were real, whether the address was in your area — gets agreed in writing first, along with what happens when we disagree. If that is not settled yet, we charge a flat monthly rent instead, where the unit is a month and there is nothing to argue about.
And you can stop. No contract, no notice. You keep nothing, because you never paid for the asset — which is the trade, and it is why leaving costs you nothing but the calls.
What we have not fixed
We cannot show you it working. We have no case studies and no results, because we have not been at this long enough to have earned any, and inventing them is the thing this whole page is against. What we have is an arrangement where you find out at our expense rather than yours.
Tell us what you do and where
Six questions, and one of them asks whether you can even take more work. If you cannot, we will say so rather than sell you calls.
This form is not switched on yet.
Its spam check is still being set up, and until that is finished anything sent here would be rejected rather than reaching us. We would rather tell you than take your answers and lose them.
Nothing else on this site depends on it — how this works and what differs between the arrangements are both worth reading while you are here, and the form will be working shortly.